Remember When? Retail therapy
As we all dash to the shops now that they are reopening for some retail therapy, we’re stepping back in time to look at some of the shopping incentives used in Oldham to get people spending on the high street.
In 1928 the Oldham and District Chamber of Trade launched a publicity scheme aimed at encouraging people to support local shops. The highlight of the scheme was ‘The Shopping Festival’ which ran throughout March, and the launch of the ‘Blue Star Shops’ scheme where shops displayed a blue star in their windows. Shoppers who supported these traders then earned coupons which entitled them to enter a draw for a chance to win £500.
‘I confidently appeal to all residents to heartily co-operate with the Chamber and to support the present Festival, which will, I trust, prove to be the most successful effort which has been put forth’.Mayor, E H Shorrocks
Another Shopping Festival was held in 1932 as part of the Oldham and District Chamber of Trade Ideal Homes & Industries Exhibition which ran from 6 October to 20 November 1932. The idea of the Festival was to encourage people to shop in Oldham.
‘The traders of Oldham & District are in a unique position to provide all your wants, both as to quality and price, and there is no need to purchase outside the area prescribed by Oldham & District Chamber of Trade.’Mayor of Oldham
As part of the Centenary celebrations in 1949 the Oldham Markets Shopping Festival was held between 21-28 May 1949 to encourage people to shop in the market.
Now as shops begin to re-open perhaps all shoppers should think that perhaps there really is no need ‘to purchase outside the area’ of Oldham.
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